Jelisava

The modern and the ancient, both of fine design, side-by-side in Rijeka, Croatia / May 2005

My cousin Tonci took me for a ride on his Vespa on my last trip to Croatia. What fun to have a Vespa to tool around on -- it would be Vespadicious!

“Vespa has lived on from one generation to the next, subtly modifying its image each time. The first Vespa offered mobility to everyone. Then, it became the two-wheeler of the post war economic boom. During the sixties and seventies, the vehicle became a symbol for the revolutionary ideas of the time. Advertising campaigns like "He Who Vespas, eats the apple", and films such as Quadrophenia have symbolized eras in our history.”  (Vespa)

Depliant “Vespa”, by Martelli, (Switzerland), 1946 (via Vespa history)

Vespanomics: the ecological, economic, and personal satisfaction one achieves after buying a Vespa scooter. Usage (Eg.) Jelisava could be seen stylishly scooting around town once she discovered Vespanomics.